Why would you want to start a new blog or turbo-charge the one you’ve got? We can think of five reasons: 1. Get a Job. Imagine the VP of Widget International deciding between two finalists. You’ve got a blog called “Market Your Widgets” and the other candidate doesn’t. Who wins? 2. Sell Your Book. And speaking engagements, workshops, and seminars. All the while positioning yourself for the your next book deal. 3. Enhance Your Business.Attract sales by being an indispensable source for industry-related news, strategies, tactics — hell, even gossip. A blog can make you the “Go-To” person in your marketplace. It’ll also help your professional networking. 4. Break into Writing. Improve your writing in a real-world scenario where you can get unvarnished opinions from people you don’t know. Better yet, build up your portfolio of essays, social commentary, poetry, advice columns and political observations. Give editors a one-stop-shopping link to your best work. 5. Get Your Ideas Out There. Join the conversation! You don’t have to have a business-related agenda to blog. Do it as an artful form of self-expression. It’s Time To Get Serious About Your Blog!